Facebook Messenger: users in the Nordics 2024, by gender

Distribution of Facebook Messenger users in Nordic countries as of January 2024, by gender

CharacteristicMenWomen
Sweden 47.4% 52.6%
Norway 46.4% 53.6%
Denmark 47.5% 52.5%
Finland 41.8% 58.2%
Iceland 48.7% 51.3%
Created with Highcharts 7.2.2Share of Messenger users52.6%52.6%53.6%53.6%52.5%52.5%58.2%58.2%51.3%51.3%47.4%47.4%46.4%46.4%47.5%47.5%41.8%41.8%48.7%48.7%MenWomenSwedenNorwayDenmarkFinlandIceland
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%50%52.5%55%57.5%60%62.5%65%
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Sources

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Release date

February 2024

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

January 2024

Age group

13 years and older

Special properties

based on the potential addressable ad audience

Supplementary notes

According to the source: "Facebook's tools do not publish audience data for genders other than 'male' and 'female'"

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