In 2022, millennials in Germany accounted for 25 percent of the sustainable food and non-alcoholic beverage market. The generation's market share is forecast to increase to 27 percent by 2027.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.
Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027
Characteristic
Generation Z
Millennials
Generation X
Baby boomers
Silent generation
Greatest generation*
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Statista. (April 13, 2023). Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/
Statista. "Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027." Chart. April 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/
Statista. (2023). Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/
Statista. "Market Share of Generations in The Sustainable Food & Non-alcoholic Beverage Market in Germany in 2022 and 2027." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/
Statista, Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027 Statista, https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/ (last visited August 24, 2024)
Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027 [Graph], Statista, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/1276480/germany-generational-share-of-the-sustainable-food-and-drinks-market/