In 2022, millennials in Germany accounted for 21 percent of the overall food and non-alcoholic beverage market. At the same time, the generational share of millennials was four percent higher for the sustainable food and drinks market.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.
Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022
Characteristic
Generation Z
Millennials
Generation X
Baby boomers
Silent generation
Greatest generation*
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Statista. (April 13, 2023). Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/
Statista. "Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022." Chart. April 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/
Statista. (2023). Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/
Statista. "Market Share of Generations in The Overall and Sustainable Food & Non-alcoholic Beverage Market in Germany in 2022." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/
Statista, Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022 Statista, https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/ (last visited July 22, 2024)
Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022 [Graph], Statista, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/1276456/germany-generational-share-of-the-overall-and-sustainable-food-and-drinks-market/