A 2021 survey revealed that content creators on social media served as a source of inspiration and information for more than seven in ten social media users globally. For instance, 78 percent of respondents said they had discovered new products while watching videos from content creators. Meanwhile, 76 percent reported finding useful information about products and brands through this type of content.
Consumer opinions on social media content creators worldwide as of October 2021
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Share of respondents
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TikTok for Business. (October 17, 2021). Consumer opinions on social media content creators worldwide as of October 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/
TikTok for Business. "Consumer opinions on social media content creators worldwide as of October 2021." Chart. October 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/
TikTok for Business. (2021). Consumer opinions on social media content creators worldwide as of October 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/
TikTok for Business. "Consumer Opinions on Social Media Content Creators Worldwide as of October 2021." Statista, Statista Inc., 17 Oct 2021, https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/
TikTok for Business, Consumer opinions on social media content creators worldwide as of October 2021 Statista, https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/ (last visited August 25, 2024)
Consumer opinions on social media content creators worldwide as of October 2021 [Graph], TikTok for Business, October 17, 2021. [Online]. Available: https://www.statista.com/statistics/1276435/consumer-opinions-on-social-media-content-creators/