Online consumer opinions on social media content creators worldwide 2021

Published by
Stephanie Chevalier,
Oct 25, 2022
A 2021 survey revealed that content creators on social media served as a source of inspiration and information for more than seven in ten social media users globally. For instance, 78 percent of respondents said they had discovered new products while watching videos from content creators. Meanwhile, 76 percent reported finding useful information about products and brands through this type of content.

Consumer opinions on social media content creators worldwide as of October 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2021

Region

Worldwide

Survey time period

as of October 2021

Number of respondents

2,230 respondents

Age group

18-45 years

Special properties

average agreement across all platforms surveyed*

Supplementary notes

* The source included users from the following social media platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

To the question: "Thinking now about content creators, to what extent do you agree with the following statements?" (strongly agree/somewhat agree)

The survey date was not indicated, the date used is that of release.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Pinterest "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Pinterest

Overview

5

Financials

8

Benchmark

8

Audiences

8

Traffic

5

Search terms

4

Further Content: You might find this interesting as well

Topics

Social commerce in the NordicsSocial commerce in the United StatesLivestream commerceSocial commerceE-commerce in the Nordics
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.