In a February 2021 survey by Statista, 36 percent of responding Baby Boomers in Germany stated that sustainability is a particularly important criteria for them when buying food and beverages. Members of the Silent Generation were least concerned with sustainability when buying food and drinks.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.
Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021
The original survey question was phrased as follows: "Which of the following criteria are particularly important to you when buying food or drinks?“ Multiple answers were possible.
Generations are defined as follows:
Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012
For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.
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Statista. (November 16, 2021). Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/
Statista. "Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021." Chart. November 16, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/
Statista. (2021). Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/
Statista. "Share of Consumers Who View Sustainability as Particularly Important When Buying Food Products or Beverages in Germany in 2021." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/
Statista, Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021 Statista, https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/ (last visited January 08, 2025)
Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021 [Graph], Statista, November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1276423/food-and-drinks-importance-of-sustainability-for-consumers-germany/
