In a June 2023 survey by Statista, 24 percent of responding members of Generation Z and 25 percent of Millennials stated that sustainability is a particularly important criteria for them when buying food and beverages in the United States. This concern over sustainability was smaller among older respondents.
Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The original survey question was phrased as follows: "Which of the following criteria are particularly important to you when buying food or drinks?“ Multiple answers were possible.
Generations are defined as follows:
Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012
For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 4, 2023). Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. "Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023." Chart. July 4, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. (2023). Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. "Share of Consumers Who View Sustainability as Particularly Important When Buying Food Products or Beverages in The United States in 2023." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista, Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 Statista, https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/ (last visited September 01, 2024)
Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/