In a June 2023 survey by Statista, 24 percent of responding members of Generation Z and 25 percent of Millennials stated that sustainability is a particularly important criteria for them when buying food and beverages in the United States. This concern over sustainability was smaller among older respondents.
Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023
The original survey question was phrased as follows: "Which of the following criteria are particularly important to you when buying food or drinks?“ Multiple answers were possible.
Generations are defined as follows:
Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012
For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.
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Statista. (July 4, 2023). Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. "Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023." Chart. July 4, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. (2023). Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista. "Share of Consumers Who View Sustainability as Particularly Important When Buying Food Products or Beverages in The United States in 2023." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
Statista, Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 Statista, https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/ (last visited December 27, 2024)
Share of consumers who view sustainability as particularly important when buying food products or beverages in the United States in 2023 [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276389/food-and-drinks-importance-of-sustainability-for-consumers-us/
