According to a 2021 survey, almost two-thirds (63 percent) of social media shoppers globally made purchases on this channel without having planned to do so. In addition, nearly a quarter (23 percent) of respondents shopped on social networks impulsively, while 14 percent had planned these purchases.
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021
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TikTok for Business. (October 17, 2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021." Chart. October 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. (2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of Consumers Who Made Planned, Unplanned, and Impulse Purchases on Social Media Worldwide as of October 2021." Statista, Statista Inc., 17 Oct 2021, https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business, Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 Statista, https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/ (last visited November 21, 2024)
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph], TikTok for Business, October 17, 2021. [Online]. Available: https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
