According to a 2021 survey, almost two-thirds (63 percent) of social media shoppers globally made purchases on this channel without having planned to do so. In addition, nearly a quarter (23 percent) of respondents shopped on social networks impulsively, while 14 percent had planned these purchases.
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021
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TikTok for Business. (October 17, 2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021." Chart. October 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. (2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of Consumers Who Made Planned, Unplanned, and Impulse Purchases on Social Media Worldwide as of October 2021." Statista, Statista Inc., 17 Oct 2021, https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business, Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 Statista, https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/ (last visited December 22, 2024)
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph], TikTok for Business, October 17, 2021. [Online]. Available: https://www.statista.com/statistics/1276367/online-consumers-purchase-decision-behavior/
