Key figures on Facebook Marketplace and Facebook Shops 2021
In 2016, Mark Zuckerberg launched Facebook Marketplace, a space dedicated to users buying and selling items directly through the social network. As reported by the company, Facebook Marketplace registered more than one billion monthly global users in the first quarter of 2021. More recently, in 2020, the tech giant bet again on e-commerce by adding Facebook Shops. Unlike its marketplace, this new tab allows small businesses to present catalogs of their products, as in an online store. From January to March 2021, Facebook Shops reported an average of one million monthly global users and around 250 million active stores worldwide.