Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowReasons for purchasing sustainable products in selected countries worldwide in 2021
In 2021, approximately 27 percent of respondents in the United States (U.S.) stated that their main reason for purchasing products that are environmentally friendly or socially responsible is that they are better for the earth or environment. Moreover, 51 percent of U.S. respondents stated that their main reason was that such products are better for themselves or their families. By contrast, 45 percent of respondents in Brazil named the earth or environment as their main reason, while 35 percent mentioned themselves or their families.
