In a 2023 survey, approximately 58 percent of shoppers in the United States said they had at some point purchased a product after seeing it on a social media platform. On the other hand, in the United Kingdom and Germany, 44 percent and 40 percent of respondents, respectively, said they bought something after spotting it on social networks.
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023
Research in 18 countries: U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
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Klarna. (October 17, 2023). Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. "Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023." Chart. October 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. (2023). Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna. "Share of Shoppers That Purchased a Product after Seeing It on Social Media in Selected Countries Worldwide in 2nd Quarter 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
Klarna, Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/ (last visited December 30, 2024)
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/
