In the second half of 2021, the ad fraud rate of desktop video advertising in Australia stood at 2.9 percent and was the highest among the ten countries presented in the data set. The lowest rate among the eight was recorded in Poland and Belgium, both with 0.4 percent.
Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021
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The source defines ad fraud as "any deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place."
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Mediaweek. (March 31, 2022). Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1275378/video-ad-fraud-rate/
Mediaweek. "Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021." Chart. March 31, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1275378/video-ad-fraud-rate/
Mediaweek. (2022). Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1275378/video-ad-fraud-rate/
Mediaweek. "Desktop Video Ad Fraud Rate in Selected Countries Worldwide in 2nd Half 2021." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1275378/video-ad-fraud-rate/
Mediaweek, Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021 Statista, https://www.statista.com/statistics/1275378/video-ad-fraud-rate/ (last visited August 25, 2024)
Desktop video ad fraud rate in selected countries worldwide in 2nd half 2021 [Graph], Mediaweek, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1275378/video-ad-fraud-rate/