During a survey carried out in October 2021 and conducted among U.S. content marketers who made use of videos, 65 percent of respondents said they used explainer videos in content marketing. Interviews with influencers or subject matter experts were used by 58 percent of respondents, while 51 percent said they used case studies or customer stories.
Video types used by content marketers in the United States as of October 2021
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MarketingCharts. (December 8, 2021). Video types used by content marketers in the United States as of October 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/
MarketingCharts. "Video types used by content marketers in the United States as of October 2021." Chart. December 8, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/
MarketingCharts. (2021). Video types used by content marketers in the United States as of October 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/
MarketingCharts. "Video Types Used by Content Marketers in The United States as of October 2021." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/
MarketingCharts, Video types used by content marketers in the United States as of October 2021 Statista, https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/ (last visited October 02, 2024)
Video types used by content marketers in the United States as of October 2021 [Graph], MarketingCharts, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1275284/video-types-content-marketing-usa/