An August 2021 survey of internet users in leading online markets found that 53 percent of all respondents thought that influencers were the most effective at promoting beauty or personal care products. Clothes and accessories ranked second, named by 45 percent of interviewees. The same source found that 43 percent of internet users worldwide followed some type of social media influencer.
Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry
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Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry
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Original question: "Thinking about celebrities, sports stars and influencers endorsing products and service, what type of product or service do you think they are most effective at promoting? Please select all that apply. (% of global consumers in 17 markets)"
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2,124 for each market. All interviews were conducted online in August 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
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YouGov. (September 22, 2021). Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/
YouGov. "Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry." Chart. September 22, 2021. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/
YouGov. (2021). Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/
YouGov. "Effectiveness of Influencer Marketing According to Internet Users Worldwide as of August 2021, by Industry." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/
YouGov, Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry Statista, https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/ (last visited April 01, 2025)
Effectiveness of influencer marketing according to internet users worldwide as of August 2021, by industry [Graph], YouGov, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1275239/effectiveness-influencers-worldwide/
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