In a 2021 survey, more than half (57 percent) of online shoppers globally stated actively recommending products to their friends on social media by tagging them or sending them a message directly. That represents an increase over the previous year when 42 percent of respondents said they made recommendations through these platforms.
Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021
* The number of respondents, countries, and survey date changed from one year to the other. In 2021, the survey was conducted from March 26 to April 14.
The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
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Wunderman Thompson Commerce. (July 2, 2021). Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/
Wunderman Thompson Commerce. "Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021." Chart. July 2, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/
Wunderman Thompson Commerce. (2021). Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/
Wunderman Thompson Commerce. "Share of Online Shoppers Worldwide Who Would Actively Recommend Products to Their Friends on Social Media in 2020 and 2021." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/
Wunderman Thompson Commerce, Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021 Statista, https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/ (last visited January 08, 2025)
Share of online shoppers worldwide who would actively recommend products to their friends on social media in 2020 and 2021 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: https://www.statista.com/statistics/1275128/product-recommendation-social-networks-worldwide/
