When asked which social network they were most likely to shop on, 27 percent of global online shoppers named Facebook in 2023. Also operated by Meta (formerly Facebook, Inc.), Instagram ranked second, with 20 percent of respondents choosing it as the most likely to be used for this type of activity.
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (June 27, 2023). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. "Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023." Chart. June 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. (2023). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce. "Social Media Platforms through Which Online Shoppers Worldwide Are Most Likely to Make Purchases in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
Wunderman Thompson Commerce, Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 Statista, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/ (last visited July 22, 2024)
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/