In 2023, deals and discounts were the top factors motivating online shoppers globally to increase their use of social commerce. According to a survey, 39 percent of respondents said this would be a driver of social shopping. Ease of purchase and exclusive offers followed, with 33 percent and 28 percent, respectively.
Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
Wunderman Thompson Commerce. "Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023." Chart. June 27, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
Wunderman Thompson Commerce. (2023). Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
Wunderman Thompson Commerce. "Leading Factors That Would Drive Online Shoppers Worldwide to Increase Their Use of Social Commerce in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
Wunderman Thompson Commerce, Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023 Statista, https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/ (last visited November 21, 2024)
Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1275069/leading-drivers-social-commerce-use-increase/
