Number of influencers that social media users in the U.S. actively engage with 2021
According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, approximately 31 percent of respondents engaged actively with influencers on social platforms. However, a large number of respondents reported not participating actively, with more than 23.4 percent of the surveyed social media users reporting not engaging with any influencer's content.