Impact of lack of transparency on influencer success in the U.S. 2021
During a 2021 survey fielded in the United States, nearly 32 percent of responding social media users aged 16 to 34 stated that it did not bother them at all if an influencer was promoting a product or service and did not clarify that they were being paid. Another 47 percent said it did bother them a little, but not enough to stop following that influencer.