Main reason to unfollow influencers according social media users in the U.S. 2021

Reasons for social media users in the United States to unfollow an influencer or public figure as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "What is typically the main reason you unfollow an influencer or public figure on social media?"
The source provides the following information about the respondents:

- age group split:
16-17 - 2.7 percent,
18-24 -29.1 percent,
25-34 - 68.2 percent;

- gender split:
women - 57.2 percent,
men - 42.8 percent.

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