U.S. social media users following influencers with similar demographics 2021
According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, the majority of respondents reported following social media influencers in which they saw similar demographic characteristics as they had, such as age, gender, or lifestyle. By comparison, approximately 13 percent of respondents reported not following influencers within similar demographics.