Most popular type of influencer of U.S. social media users 2021, by audience size
According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, more than 48 percent of respondents reported following influencers with a social media audience size between 50 thousand and 500 thousand. Micro influencers were also popular, with approximately 40.5 percent of respondents reporting following social media influencers with an audience size between 10 thousand and 50 thousand followers.