According to a 2024 study, the factor that would most motivate global consumers to buy online directly from brands would be a better price, cited by over half (56 percent) of respondents. Free delivery comes in second, mentioned by 49 percent of digital shoppers surveyed.
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024
The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, United Arab Emirates, the United Kingdom, and the United States.
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Wunderman Thompson Commerce. (September 19, 2024). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024." Chart. September 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. (2024). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading Factors That Would Motivate Online Shoppers Worldwide to Buy Directly from Brands in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce, Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 Statista, https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/ (last visited December 21, 2024)
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
