Influencer ad formats referred by U.S. social media users 2021

Published by Statista Research Department, Jan 6, 2023
During a 2021 survey, it was found that short-form videos were the most popular formats of influencer ads among U.S. social media users aged 16 to 34, preferred by 27.4 percent of respondents. Permanent photos and long-form videos followed closely with 24 percent and 23 percent, respectively.

Ad formats used by influencers preferred by social media users in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "How do you prefer influencers to post advertisements?"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.

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