Biggest BNPL (buy now, pay later) apps in Europe in 2024, based on downloads

Published by Statista Research Department, Jun 12, 2024

Downloads of Klarna in Europe far exceeded those of more domestic fintech initiatives on buy now, pay later in 2023. For instance, the combined downloads from UK-based Clearpay (Afterpay's European brand) and Laybuy were around eight times less than that of Sweden's BNPL provider. Some important notes on the figures shown here: The numbers come from an app tracking website, aiming to create a ranking on the most popular buy now, pay later apps on the European continent. To do so, it provided figures for different apps that only provide BNPL and are active within Europe, several of which are local fintechs. Twisto, for instance, is a buy now, pay later option developed within Poland.

BNPL (buy now, pay later) app downloads in Europe from 1st quarter of 2023 to 1st quarter of 2024

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Release date

June 2024

Region

Europe

Survey time period

Q1 2023 to Q1 2024

Special properties

Downloads include the following 24 countries and/or territories: Austria, Belarus, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.

Supplementary notes

All figures have been gathered and calculated by Statista.

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