K-beauty popularity in Asia and Oceania 2023, by country or territory

Published by
Nina Jobst,
Oct 24, 2024

According to a survey on the popularity of South Korean beauty products among select countries in Asia and Oceania in 2023, around 69 percent of respondents from Vietnam answered that K-beauty products were popular in their country. Following closely were Taiwan and Malaysia with 67.5 and 66.6 percent of domestic respondents, respectively.

Popularity of South Korean beauty products (K-beauty) in Asia and Oceania in 2023, by selected country or territory

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Release date

April 2024

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

10,300 respondents

Age group

15-59 years old

Special properties

respondents who experienced South Korean beauty products

Method of interview

Online panel

Supplementary notes

Share of positive answers to the original question: "How popular do you think Korean beauty is in your country at the moment?"

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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