Priorities when choosing food & beverages in Germany in 2021

Published by
Nils-Gerrit Wunsch,
Mar 6, 2023
In 2021, approximately 15 percent of respondents in Germany stated that they prioritize the pricing or items being on sale when purchasing food and beverages. Moreover, nearly 23 percent mentioned well-known brands as an important factor for their purchase decision.

Priorities when choosing food and beverages in Germany in 2021

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Release date

July 2021

Region

Germany

Survey time period

March to April 2021

Number of respondents

760 respondents

Age group

18-75

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Indicate how well each statement describes your own behavior when choosing food and beverages. I look for…"

The survey was conducted on a 3 point scale.

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