Leading public companies with the highest ad budget in China 2020

Published by
Lai Lin Thomala,
Jun 22, 2023
In 2020, the diary producer Inner Mongolia Yili Industrial Group was leading the advertising expenditure among all listed companies in China, deploying almost eleven billion yuan. China's largest automobile manufacturer SAIC Motor came to a close second, investing around 10.4 billion yuan in advertising in that year.

Advertising budget of major advertising spenders among listed companies in China in 2020 (in billion yuan)

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Release date

May 2021

Region

China

Survey time period

2020

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of January 2022).

Figures have been rounded for a better understanding.

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