U.S.: cosmetics market revenue 2018-2029

The revenue in the 'Cosmetics' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2024 and 2029 by in total 3.5 billion U.S. dollars (+17.39 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 23.6 billion U.S. dollars and therefore a new peak in 2029.

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Revenue of the cosmetics market in the United States from 2018 to 2029 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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