During a 2021 survey, nearly 32 percent of responding social media users aged 16 to 34 from the United States stated they were very or extremely like to purchase something online from an influencer who explicitly stated that it was an advertisement. Another 44.3 percent said they were somewhat likely to do so. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.
Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021
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GRIN. (April 21, 2021). Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/
GRIN. "Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/
GRIN. (2021). Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/
GRIN. "Likelihood of Purchasing Something Promoted by An Influencer Who Specifically Stated That It Was An Advertisement among Social Media Users in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/
GRIN, Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021 Statista, https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/ (last visited July 27, 2024)
Likelihood of purchasing something promoted by an influencer who specifically stated that it was an advertisement among social media users in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1271832/transparent-influencer-marketing-effectiveness-usa/