As of April 2023, partydelights.co.uk was the leading online confectionery website in the United Kingdom (U.K.) in terms of online visibility. That year, Thorntons' website had a visibility score* of 34,379. It was followed by fortnumandmason.com and bettys.co.uk, with visibility scores of 7,671 and 5,411, respectively.
Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023
*The Visibility score is a ranking performance metric, based on the keyword rankings and average search volume.
The source provides the following information on how visibility is calculated: "The calculation of this KPI, used to measure the visibility of a website, compiles several different data points, including information on the search volume of relevant keywords and the ranking positions and frequencies of a domain’s URLs. This means how often, and where the URLs rank for these keywords in the organic search results of Google, Bing, and other search engines." Definition taken from the 2021 release of the same report.
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Salience Search Marketing. (June 30, 2023). Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/
Salience Search Marketing. "Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023 ." Chart. June 30, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/
Salience Search Marketing. (2023). Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/
Salience Search Marketing. "Online Visibility Score of The Leading Confectionery Websites in The United Kingdom (U.K.) as of April 2023 ." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/
Salience Search Marketing, Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023 Statista, https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/ (last visited December 23, 2024)
Online visibility score of the leading confectionery websites in the United Kingdom (U.K.) as of April 2023 [Graph], Salience Search Marketing, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1271702/online-visibility-of-the-leading-confectionery-websites-uk/
