Attitudes to TikTok advertising in Poland 2021

Published by Małgorzata Puzio, Dec 8, 2022
In 2021, respondents showed very diverse attitudes towards advertising materials appearing on TikTok. A total of 44 percent of Polish TikTok users were not happy with influencer marketing and product placement campaigns.

What is your attitude to the advertisements appearing in the TikTok app?

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Release date

2021

Region

Poland

Survey time period

December 16, 2020 to February 13, 2021

Number of respondents

2,000 respondents

Special properties

TikTok application users*

Method of interview

Online survey

Supplementary notes

* Divided into 'older' and 'younger':
'Older' = over 18 years old
'Younger' = under 18 years old

Date of access is date of release.

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