Reasons for starting to use TikTok in Poland 2021

Published by Małgorzata Puzio, Nov 9, 2024
Musical.ly was a social media platform on which users created and shared short lip-synced videos. In 2017, the app was acquired by ByteDance — the TikTok app developer. As a result, Musical.ly users were migrated over to new TikTok accounts. In 2021, four in 10 Polish TikTok users stated that they had started using the app due to this update.

Why did you start using the TikTok application?

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Release date

2021

Region

Poland

Survey time period

December 16, 2020 to February 13, 2021

Number of respondents

2,000 respondents

Special properties

TikTok application users*

Method of interview

Online survey

Supplementary notes

* Divided into 'older' and 'younger':
'Older' = over 18 years old
'Younger' = under 18 years old

Date of access is date of release.

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