Leading drivers of online retail shopping in the U.S. 2021

Published by
Stephanie Chevalier
,
Mar 15, 2023
According to a study released in 2021, five of the top nine factors driving customer value in U.S. omnichannel retail were logistics-related. Overall, delivery control, speed, and cost were the third most important factors for online shopping among consumers in the North American country.

Leading drivers of customer value in omnichannel retail in the United States in 2021

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Leading drivers of customer value in omnichannel retail in the United States in 2021

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Source

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McKinsey & Company

Release date

2021

Region

United States

Survey time period

September 2021

Supplementary notes

* Logistics-related drivers.

To the questions: What U.S. customers value in omnichannel retail.
The source does not provide details on the number and age of respondents. Nor does it indicate the type or date of the survey. The survey date used is the one of publication.

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Statistics on " E-commerce in the United States "

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