According to a study released in 2021, five of the top nine factors driving customer value in U.S. omnichannel retail were logistics-related. Overall, delivery control, speed, and cost were the third most important factors for online shopping among consumers in the North American country.
Leading drivers of customer value in omnichannel retail in the United States in 2021
To the questions: What U.S. customers value in omnichannel retail.
The source does not provide details on the number and age of respondents. Nor does it indicate the type or date of the survey. The survey date used is the one of publication.
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McKinsey & Company. (September 8, 2021). Leading drivers of customer value in omnichannel retail in the United States in 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/
McKinsey & Company. "Leading drivers of customer value in omnichannel retail in the United States in 2021." Chart. September 8, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/
McKinsey & Company. (2021). Leading drivers of customer value in omnichannel retail in the United States in 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/
McKinsey & Company. "Leading Drivers of Customer Value in Omnichannel Retail in The United States in 2021." Statista, Statista Inc., 8 Sep 2021, https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/
McKinsey & Company, Leading drivers of customer value in omnichannel retail in the United States in 2021 Statista, https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/ (last visited December 27, 2024)
Leading drivers of customer value in omnichannel retail in the United States in 2021 [Graph], McKinsey & Company, September 8, 2021. [Online]. Available: https://www.statista.com/statistics/1271310/drivers-customer-value-omnichannel-retail-united-states/
