During a survey carried out among marketing professionals from Europe, the Middle East, and Africa (EMEA) in April and May 2021, the most often cited barrier to the growth of mobile marketing and advertising was consumer concerns about privacy and/or security, mentioned by 35 percent of respondents. The second most often named barrier was legal privacy requirements, such as the General Data Protection Regulation in the European Union.
Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021
Methodology of the 2021 survey retrieved from here. Methodology of the 2020 survey retrieved from an earlier publication. Original question: "In your opinion, what are the biggest barriers to the growth of mobile marketing and advertising in your region?"
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Business Today Egypt. (June 16, 2021). Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. "Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021." Chart. June 16, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. (2021). Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. "Barriers to The Growth of Mobile Marketing and Advertising in Europe, The Middle East and Africa (Emea) in 2020 and 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt, Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 Statista, https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/ (last visited November 21, 2024)
Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 [Graph], Business Today Egypt, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1271228/mobile-marketing-barriers-emea/
