During a survey carried out among marketing professionals from Europe, the Middle East, and Africa (EMEA) in spring 2021, 66 percent stated that they expected their or their client's mobile marketing and advertising budgets to increase in the upcoming 12 months. A year earlier, during the period of the first COVID-19-related lockdowns, only 39 percent of respondents expected increases.
Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021
Characteristic
April and May 2020
April and May 2021
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Statista. (June 15, 2021). Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/
Statista. "Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021." Chart. June 15, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/
Statista. (2021). Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/
Statista. "Expected Change in Budgets Allocated to Mobile Marketing and Advertising in Europe, The Middle East, and Africa (Emea) in 2020 and 2021." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/
Statista, Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021 Statista, https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/ (last visited August 25, 2024)
Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021 [Graph], Statista, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1271226/mobile-marketing-budget-change-emea/