According to a survey conducted by Rakuten Insight in South Korea in June 2021 on what retail channels they preferred for non-food items before the coronavirus pandemic started, around 47 percent of respondents between 25 and 34 years old answered to have preferred a mix of online and offline retail channels. While this was the preferred retail channel for non-food items across all age groups, the older generations tended to prefer offline shopping more, while the younger generations tended to do more online shopping.
Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age
Original question: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
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Rakuten Insight. (October 11, 2021). Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/
Rakuten Insight. "Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age." Chart. October 11, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/
Rakuten Insight. (2021). Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/
Rakuten Insight. "Most Preferred Retail Channel to Purchase Non-grocery Items before Covid-19 (Coronavirus) in South Korea as of June 2021, by Age." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/
Rakuten Insight, Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age Statista, https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/ (last visited January 09, 2025)
Most preferred retail channel to purchase non-grocery items before COVID-19 (coronavirus) in South Korea as of June 2021, by age [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1270996/south-korea-non-grocery-retail-channel-preference-pre-coronavirus-by-age/
