Social media ad spend in Europe 2019-2023, by format

Published by Statista Research Department, Jun 20, 2024
In 2023, video ads on social media in Europe attracted an investment of 11.6 billion euros, up from 9.2 billion a year earlier. Non-video ads (e.g. static display) garnered 11.7 billion euros.

Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros)

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Release date

June 2024

Region

Europe

Survey time period

2019 to 2023

Supplementary notes

Figures precedng 2022 were retrieved from earlier publications.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Statistics

Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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