According to a survey conducted among South Korean consumers in April 2021 on their preferred shopping location when it came to cosmetics, half of the of respondents answered to purchase affordable cosmetic products mainly in online shopping malls. This was also the most preferred shopping channel for high-end premium cosmetic products, with 36 percent of respondents answering that way, closely followed by department stores with 35 percent.
Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range
Characteristic
Affordable price cosmetics
Premium cosmetics
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MezzoMedia. (April 29, 2021). Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/
MezzoMedia. "Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range." Chart. April 29, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/
MezzoMedia. (2021). Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/
MezzoMedia. "Preferred Channels to Purchase Cosmetic Products in South Korea as of April 2021, by Product Price Range." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/
MezzoMedia, Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range Statista, https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/ (last visited August 24, 2024)
Preferred channels to purchase cosmetic products in South Korea as of April 2021, by product price range [Graph], MezzoMedia, April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1270820/south-korea-cosmetics-shopping-channel-by-price-range/
