According to a survey carried out in August of 2020, about 19 percent of respondents from Europe stated that they are choosing meat alternatives much more than they did 12 months ago. In total, 42 percent of respondents increased their consumption of meat alternatives. Some 26 percent reduced their intake compared to 12 months ago.
When it comes to meat alternatives, how has your consumption changed in the past year?
Belgium, France, Germany, Netherlands, Sweden, United Kingdom
Survey time period
August 3 to 14, 2020
Number of respondents
3,791 respondents
Age group
18-49 years
Special properties
Consumers of meat alternatives
Method of interview
Online survey
Supplementary notes
The complete survey question was phrased as follows: "When it comes to plant-based MEAT alternatives, which of these options best describes how often you are consuming these compared to 12 months ago?"
Breakdown of respondents (total 3,854)
UK n=751
France n=758
Germany n=758
Sweden n=756
Belgium and the Netherlands n=831
Respondents numbers likely are lower by 63 due to those who answered don't know, or gave no answer.
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Kerry Group. (November 11, 2020). When it comes to meat alternatives, how has your consumption changed in the past year? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/
Kerry Group. "When it comes to meat alternatives, how has your consumption changed in the past year?." Chart. November 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/
Kerry Group. (2020). When it comes to meat alternatives, how has your consumption changed in the past year?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/
Kerry Group. "When It Comes to Meat Alternatives, How Has Your Consumption Changed in The past Year?." Statista, Statista Inc., 11 Nov 2020, https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/
Kerry Group, When it comes to meat alternatives, how has your consumption changed in the past year? Statista, https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/ (last visited December 22, 2024)
When it comes to meat alternatives, how has your consumption changed in the past year? [Graph], Kerry Group, November 11, 2020. [Online]. Available: https://www.statista.com/statistics/1270323/changes-in-the-consumption-of-meat-alternatives-europe/
