During a survey carried out between July 2020 and January 2021 in the United States and Canada, 36 percent of responding consumers stated that they believed that events and experiences were the best channels for them to understand product benefits. Brand or company website was the top channel for this purpose, mentioned by 50 percent of respondents.
Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021
Characteristic
Share of respondents
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MarketingCharts. (September 7, 2021). Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1270075/channels-product-benefits/
MarketingCharts. "Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021." Chart. September 7, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1270075/channels-product-benefits/
MarketingCharts. (2021). Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1270075/channels-product-benefits/
MarketingCharts. "Leading Channels to Understand Product Benefits According to Consumers in The United States and Canada as of January 2021." Statista, Statista Inc., 7 Sep 2021, https://www.statista.com/statistics/1270075/channels-product-benefits/
MarketingCharts, Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 Statista, https://www.statista.com/statistics/1270075/channels-product-benefits/ (last visited July 22, 2024)
Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 [Graph], MarketingCharts, September 7, 2021. [Online]. Available: https://www.statista.com/statistics/1270075/channels-product-benefits/
