Online channels purchase fashion and beauty products South Korea 2021

Published by
Nina Jobst,
Jun 25, 2024
According to a survey among South Korean customers who bought products belonging to the fashion and beauty sector online in 2021, almost more than half of the respondents stated that they purchased their items from open market platforms. Another 25.3 percent of respondents answered to buy their products from specialized shopping malls.

Leading online sales channels to purchase fashion and beauty products in South Korea as of August 2021

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Release date

August 2021

Region

South Korea

Survey time period

August 2021

Number of respondents

1,744 answers*

Age group

20-59 years

Special properties

consumers who bought clothes, footwear and/or cosmetics in the last 3 months

Supplementary notes

*Based on 1,000 respondents. Respondents could answer up to two times if they bought from different item categories (e.g. footwear and cosmetics).

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