Key buying factors for cosmetics South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to a survey among South Korean customers in 2021, the most important factor when purchasing beauty and cosmetic products was the quality, with around 43.2 percent of respondents answering that way. Overall in the beauty and fashion market, women in their thirties and fifties based their purchase decision on the product's quality the most.

Key factors for purchasing cosmetics and beauty products in South Korea as of August 2021

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Release date

August 2021

Region

South Korea

Survey time period

August 2021

Number of respondents

1,000*

Age group

20-59 years

Special properties

consumers who bought cosmetics during the last 3 months

Supplementary notes

*Out of 1,000 total respondents those who bought cosmetics or beauty products.

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