YouTube food & drink influencer media value in the U.S. & Canada 2020
In the last quarter of 2020, food and drink brands and companies that activated YouTube campaigns with sponsored content spent 17.65 million U.S. dollars on campaigns achieving at least 10,000 views. The industry's influencer media value peaked in the second quarter of 2020 with 25.63 million U.S. dollars. Total YouTube IMV for the industry amounted to over 80 million U.S. dollars.