Mobile ad revenue distribution in China 2020, by channel

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, e-commerce advertising accounted for around 39.4 percent of the total mobile ad revenue in China. Short video advertising and social media advertising were among the three largest segments in the Chinese online ad market.

Distribution of mobile advertising revenue in China in 2020, by channel

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Release date

September 2021

Region

China

Survey time period

2020

Supplementary notes

* Revenue of the medium to long-tail ad traffic on app store ad platforms was included into the vertical industry advertising.

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