YouTube influencer marketing tech brand campaign objectives in the U.S. & Canada 2022
In 2022, the most used type of advertising campaign among technology brands on YouTube for sponsored content achieving at least 10,000 views in the United States and Canada was the promotional code - with almost 51 percent of brands utilizing it for their marketing purposes. At the same time, contest and giveaways comprised of under one percent among the tech brands' campaign types.
