During a 2021 survey among B2B marketers worldwide, 57 percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by 33 percent of respondents, while 10 percent said they had no preference.
Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021
Survey respondent origins: 56 percent from North America, 25 percent from Europe, 10 percent from Asia, nine percent from South America. Survey question: "Would you prefer to attend an in-person or virtual event?" The source does not provide a date of survey. The date provided is the release date.
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Markletic. (February 2, 2021). Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1266059/version-hybrid-events/
Markletic. "Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021." Chart. February 2, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1266059/version-hybrid-events/
Markletic. (2021). Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1266059/version-hybrid-events/
Markletic. "Preference towards In-person versus Virtual Version of Hybrid Events among Business-to-business Marketers Worldwide as of February 2021." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1266059/version-hybrid-events/
Markletic, Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 Statista, https://www.statista.com/statistics/1266059/version-hybrid-events/ (last visited December 21, 2024)
Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 [Graph], Markletic, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1266059/version-hybrid-events/
