Preference towards in-person vs. virtual version of hybrid events worldwide 2021

Published by
Michele Majidi
,
Jan 6, 2023
During a 2021 survey among B2B marketers worldwide, 57 percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by 33 percent of respondents, while 10 percent said they had no preference.

Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021

CharacteristicShare of respondents
- -
- -
- -
Showing entries 1 to 3 (3 entries in total)
Statistic: Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2021

Region

Worldwide

Survey time period

as of February 2021

Number of respondents

3,167 respondents

Supplementary notes

Survey respondent origins: 56 percent from North America, 25 percent from Europe, 10 percent from Asia, nine percent from South America.
Survey question: "Would you prefer to attend an in-person or virtual event?"
The source does not provide a date of survey. The date provided is the release date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Virtual event marketing worldwide
  • 30 page/s
  • English
  • pptx
  • Detailed references

Everything on "Virtual event marketing worldwide " in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Virtual event marketing worldwide "

Other statistics that may interest you Virtual event marketing worldwide

Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

Further related statistics

16

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Virtual event marketing
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.