During a 2021 survey among 8,227 marketers worldwide, 48 percent of respondents said their digital engagement strategy and their workplace strategy completely changed since before the onset of the COVID-19 pandemic. Organizational challenges completely changed according to 47 percent of respondents, while both organizational priorities and workflows and processes were cited by 45 percent.
Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021
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Completely changed
Somewhat changed
No change
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Salesforce.com. (August 11, 2021). Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/
Salesforce.com. "Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021." Chart. August 11, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/
Salesforce.com. (2021). Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/
Salesforce.com. "Changes in Marketing Strategies after The Covid-19 Pandemic According to Marketers Worldwide as of June 2021." Statista, Statista Inc., 11 Aug 2021, https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/
Salesforce.com, Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021 Statista, https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/ (last visited July 22, 2024)
Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021 [Graph], Salesforce.com, August 11, 2021. [Online]. Available: https://www.statista.com/statistics/1265986/changes-marketing-strategies-covid-19/