During a 2021 survey among 8,227 marketers worldwide, 40 percent of their events were predicted to be virtual in 2022, while 35 percent were predicted to be hybrid and another 35 percent were expected to be held in person. This marks an increase in virtual events from the 2020 value of 35 percent, and a decrease from the 32 percent share of both hybrid and in-person events in 2020.
Distribution of marketing events worldwide in 2020 and 2022, by type
among marketing managers, directors, VPs, and CMOs
Supplementary notes
* Forecast. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, South America, Asia Pacific, Europe, the Middle East, and Africa. Due to rounding, not all percentage totals in report are equal to 100 percent.
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Salesforce.com. (August 11, 2021). Distribution of marketing events worldwide in 2020 and 2022, by type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1265830/marketing-events-type/
Salesforce.com. "Distribution of marketing events worldwide in 2020 and 2022, by type." Chart. August 11, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1265830/marketing-events-type/
Salesforce.com. (2021). Distribution of marketing events worldwide in 2020 and 2022, by type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1265830/marketing-events-type/
Salesforce.com. "Distribution of Marketing Events Worldwide in 2020 and 2022, by Type." Statista, Statista Inc., 11 Aug 2021, https://www.statista.com/statistics/1265830/marketing-events-type/
Salesforce.com, Distribution of marketing events worldwide in 2020 and 2022, by type Statista, https://www.statista.com/statistics/1265830/marketing-events-type/ (last visited December 21, 2024)
Distribution of marketing events worldwide in 2020 and 2022, by type [Graph], Salesforce.com, August 11, 2021. [Online]. Available: https://www.statista.com/statistics/1265830/marketing-events-type/
