During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 57.7 percent of respondents said they expected to increase their budget for online events in 2021. Respondents who were not sure amounted to 35.4 percent, while respondents who expected not to increase their budget amounted to 6.9 percent.
Expected change in online event budgets worldwide in 2021
among participants working in areas including marketing, customer experience, and operations at companies of all sizes
Method of interview
Online survey
Supplementary notes
Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories. Survey question: "Will your budget for online experiences grow next year?"
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AnyRoad. (February 24, 2021). Expected change in online event budgets worldwide in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/
AnyRoad. "Expected change in online event budgets worldwide in 2021." Chart. February 24, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/
AnyRoad. (2021). Expected change in online event budgets worldwide in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/
AnyRoad. "Expected Change in Online Event Budgets Worldwide in 2021." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/
AnyRoad, Expected change in online event budgets worldwide in 2021 Statista, https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/ (last visited December 21, 2024)
Expected change in online event budgets worldwide in 2021 [Graph], AnyRoad, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1265475/online-event-budget-change-worldwide/