During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45 percent of respondents said they used engagement (total registration and attendance numbers) to gauge the effectiveness of their online events. Attendee satisfaction metrics such as pre- and post-event net promoter score data were used by 24.9 percent of respondents.
Leading methods for measuring effectiveness of online events worldwide in 2020
Characteristic
Share of respondents
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among participants working in areas including marketing, customer experience, and operations at companies of all sizes
Method of interview
Online survey
Supplementary notes
Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories. Survey question: "What is your primary method for measuring effectiveness?"
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AnyRoad. (February 24, 2021). Leading methods for measuring effectiveness of online events worldwide in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/
AnyRoad. "Leading methods for measuring effectiveness of online events worldwide in 2020 ." Chart. February 24, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/
AnyRoad. (2021). Leading methods for measuring effectiveness of online events worldwide in 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/
AnyRoad. "Leading Methods for Measuring Effectiveness of Online Events Worldwide in 2020 ." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/
AnyRoad, Leading methods for measuring effectiveness of online events worldwide in 2020 Statista, https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/ (last visited July 22, 2024)
Leading methods for measuring effectiveness of online events worldwide in 2020 [Graph], AnyRoad, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1265352/methods-measuring-effectiveness-online-events/